Deterministic
Scores come from published weighted formulas, not from a language model. The same inputs always produce the same score.
Methodology · gi-1.0.0
IN Partners Growth Intelligence™
A transparent framework that converts what you know about your business into a weighted score, an evidence trail and a ranked set of decisions. No black box, no invented data.
Principle
Score what is known. Flag what is not.
Every dimension carries a score from 0 to 100, a confidence level and the evidence used to produce it. Where an input is missing, confidence falls rather than the score being fabricated — an honest 'unknown' is more useful than a confident guess.
Evidence-bound
Each sub-factor names the input that produced it, so any score can be traced back to a decision you made.
Longitudinal
Every audit is stored as a snapshot, so movement — not just level — drives the recommendations.
The eight dimensions
What is measured, and how much it counts.
Brand Intelligence
Coherence, personality and premium signalling of the brand.
Weight 10%
Positioning Intelligence
Clarity, differentiation and ICP specificity of the market position.
Weight 15%
Offer Intelligence
Value architecture, pricing coherence and perceived value.
Weight 15%
Audience Intelligence
Depth of ICP understanding: pains, outcomes and objections.
Weight 10%
Acquisition Intelligence
Channel fit, traffic quality, lead generation and CAC efficiency.
Weight 15%
Conversion Intelligence
Funnel continuity, offer conversion and trust architecture.
Weight 15%
Performance Intelligence
KPI completeness, tracking quality and decision cadence.
Weight 10%
Growth Readiness
Goal clarity, constraint awareness and capacity to execute.
Weight 10%
Prioritisation
How recommendations are ranked.
Each recommendation is scored on four axes and combined into a single priority value, so the list you see is ordered by consequence rather than by enthusiasm.
- Impact
- Expected effect on the Growth Score and on revenue, given your current constraint.
- Confidence
- How much evidence supports the diagnosis. Low-confidence items are marked, not hidden.
- Effort
- Realistic implementation cost in time and attention.
- Urgency
- Whether delay compounds the cost — for example spending into a broken conversion step.
Guardrails
Sequencing rules the system will not break.
- Measurement before scale. If tracking is incomplete, the system refuses to recommend increasing spend.
- Conversion before acquisition. If the funnel leaks, more traffic is treated as an expensive way to lose more people.
- Positioning before content. Content recommendations are withheld until positioning clears its threshold.
- One constraint at a time. Only the binding bottleneck is escalated; the rest are queued.